← PortfolioAlignWellness.ca · Clairvoyant Holdings Inc.

A brick-and-mortar retail network, quietly compounding.

A brick-and-mortar retail network of 80+ health and wellness businesses in Canada. Many locations offer physiotherapy on site.

Acquired · April 2017MSP growth · 2023 — 2024Today · 80+ Active Partner LocationsCanada · Brick-and-Mortar Retail
alignwellness.ca →

Operator's Letter · AlignWellness

The longer story behind the portfolio tile.

Chapter I

What We Bought

April 2017. Majority stake in an Ontario paramedical chain. Five locations on day one.

We bought a Canadian paramedical chain in 2017 with the conviction that disciplined operating ownership — not roll-up financial engineering — was the unlock for a fragmented category.

Multi-disciplinary paramedical care has durable insurance demand, recurring patient life-cycles, and almost no professional capital chasing it in Canada. The asset itself was rougher than the thesis: service quality varied wildly between sites, partner clinicians ran their own playbooks, and the early results were positive in name only.

We worked it for years before we worked it well. Five locations early, rebuilt location by location until the service standard held. The business held — but it didn't earn the case study.

Chapter II

MSP Growth

2023 — 2024. New leadership embedded. Digital systems overhauled. Money-losing locations cut in a single month.

By early 2023, the network had grown to just over forty managed locations — and been cut back to five. Mystery shopping confirmed what the numbers showed: partner performance was inconsistent, churn ran above 40%, and the operating model wasn't working. We rebuilt to the mid-teens, then overhauled again — cutting the largest remaining account, a four-location chain that still wasn't performing. Under Clairvoyant Holdings, new leadership flattened the sales model to one small team serving the whole account base directly — leveraging automation and AI — and started the sequence. Churn all but disappeared.

That second overhaul looked like a loss on the page. Cutting your largest account in a single month is not a move the spreadsheet can tell from a collapse. It wasn't weakness. It was the cleanup that removed the last drag.

Thirty-four months later: 80+ active partner locations. Material dollar churn near zero. Billings up >8× from the September 2023 trough, with consistent month-over-month growth across the network. New leadership embedded. Digital systems overhauled. Align is a brick-and-mortar retail network of 80+ health and wellness businesses in Canada. Many locations offer physiotherapy on site.

On Location

Inside the network as it grows.

An Align partner location — one of a brick-and-mortar retail network of 80+ health and wellness businesses in Canada. Many locations offer physiotherapy on site.
Front-of-house at a partner location after the systems overhaul — booking, intake, and screening run through Align's digital stack.
A premium recovery suite — the kind of build-out the operating model now supports across the network.

Chapter III

What It Earns Now

2025 onward. Five-year customer contracts. AI receptionist. Tenure 2–3× industry average.

Today's Align is structurally a different business than the one we bought. The change is in the contracts, the systems, and the people — not the brand on the door.

Five-year customer contracts. True recurring revenue. Installed-base net dollar retention above 120% on a deliberately conservative, ramp-aware cohort calc (the mature 2-yr cohort ran 136.5%) — the installed base expands on its own. Sub-5% core churn. 65%+ CAGR on locations. Automation, screened bookings, and an AI receptionist holding the front desk. Team tenure two to three times the industry average.

The business today produces approximately three times the cash flow of the original cheque, with a credible path to over five times in the next twelve months — run by a lean core team, with Silver Birch Growth as the value creation and creative unit and location partners across the retail network.

Chapter IV

Why It Doesn't Get Copied

Nine years in. Decade-rooted staffing bench in every region we operate. The moat is the bench, not the brand.

Multi-disciplinary paramedical at this footprint is one of the few service businesses that genuinely scales — and one of the hardest to stand up from scratch. The moat is built in years, not quarters.

Copying the surface is easy. Copying the bench isn't. The network requires dozens of partner-run locations, owner-operator partners with real skin in the game at each one, and a staffing network deep enough to keep every chair covered — across vacations, leaves, parental gaps, and growth weeks. We've been compounding that bench for nearly a decade. New entrants spend years just getting the staffing rails in place, which is why most attempts collapse before the network reaches scale.

What this earns is rare: a service business that scales without taking on the operational risk that breaks most multi-site rollups. Coverage when a therapist is out. Capacity when a partner wants to open another room. A profit line that holds for the partners while the network keeps adding locations. For capital partners looking at the category, that combination — durable insurance-paid demand, owner-operator alignment, and a staffing moat that can't be bought in a quarter — is what makes Align worth owning rather than imitating.

Twelve-Year Arc

How AlignWellness got from a five-location chain to an 80+-location network.

  1. 2017

    Acquisition

    Majority stake in an Ontario paramedical chain. Five locations on day one.

  2. 2018 — 2022

    The Long Hold

    Years of operating work rebuilding the partner roster and the service standard. The business held but did not yet earn a case study.

  3. Early 2023

    40+ → 5, Then the Overhaul

    Just over 40 managed locations cut back to five after mystery shopping and partner culls. Rebuilt to the mid-teens, then overhauled again — cutting the largest remaining account. Under Clairvoyant Holdings, new leadership flattened the sales model.

  4. 2024

    MSP Growth

    A cluster of money-losing locations cut in a single month. New leadership embedded. Digital systems overhauled end-to-end. The brick-and-mortar retail network carried forward. Many locations offer physiotherapy on site.

  5. 2025

    Network Reset

    Five-year customer contracts in place. Core churn under 5%. Location count past 70. AI receptionist holding the front desk.

  6. 2026

    The Surface Scale Lights Up

    Sequenced as the surface Scale Health lights up on at public launch. Many locations offer physiotherapy on site.

Who Runs It

The operator running it day-to-day.

Chris Percy — Co-Founder · AlignWellness

Co-Founder · AlignWellness

Chris Percy

Started in billing over a decade ago and now runs Align end-to-end. Built the repeatable lead-to-launch process behind the network's predictable scaling, shifted the model toward 3–5 year contract structures with subscription-like stability, and led the infrastructure work that unlocked operational leverage across the footprint. Drove the early AI receptionist rollout that's now expanding into deeper automation network-wide. Profit-share co-founder and a strategic Health & Wellness B2B advisor as Align and Scale Health integrate.

Deal Tear-Sheet

AlignWellness · Tear-Sheet

Initial Position
Majority Stake · April 2017
Capital Source
BDC Debt · VTB · Cash
Low Point
40+ → 5 · Early 2023
MSP Growth
2023 — 2024
Account Count Today
80+ active partner locations
Location CAGR
69.3% · Since 2023 trough
Net Dollar Retention
>120% Ramp-Aware · 136.5% Mature 2-Yr Cohort
Core Churn
~0% Material Dollar Churn
Cash on Original Cheque
~3× Today · ~5× NTM Path
Replication Barrier
Decade-Rooted Staffing Bench · Owner-Operator Network

Grown by the same operator that bought it. No change of control.