Canada retail network
AlignWellness
Brick-and-mortar retail network of 80+ health and wellness businesses in Canada. Many locations offer physiotherapy on site.
alignwellness.ca →
Founder
Operator. Builder of a private portfolio of digital health and wellness businesses — quietly compounding.
Queen's BCom. Chartered Accountant. The discipline of audit and capital structure married to a long-only operator's patience. Hands-on across the portfolio — and still runs the room.
LinkedIn →The Build
The businesses sit together on a captive audience. On top of it they drop a layer closer to Ticketmaster or Expedia than to another care-booking website: people get to the care they already wanted, the experience stays pleasant, and the monetization stays efficient. That is the build.
Each business stands on its own, built with almost no outside capital. Silver Birch Growth’s go-to-market work generated cash from day one after incorporation, and its sales models now run across Scale Health, Calm Joints and Birch Reserve. Value-creation work at Align took gross profit up about tenfold.
Canada retail network
Brick-and-mortar retail network of 80+ health and wellness businesses in Canada. Many locations offer physiotherapy on site.
alignwellness.ca →Brand hubs
Co-branded digital membership hubs on partner sites — turnkey physio with the brand’s products woven in.
scalehealth.ca →DTC physio fulfillment
A 100% digital company under RDGDH (RDG Digital Holdings) in the core stack. Digital physio first, then in person through Align locations in Canada and a curated private network of 200+. Scale Health’s United States launch will pull Calm Joints into that market.
calmjoints.org →Media inventory
Private health and wellness media inventory for Scale Health. Automated ad-buying brokerage in the portfolio mix.
birchreserve.net →Value creation
RDGDH's value creation and creative unit. Started as a go-to-market strategy and execution brand for growth companies. Deeper portfolio detail lives here.
silverbirchgrowth.com →The Path
From a CA designation in 2007 to a quietly compounding moated digital health portfolio. Two decades of operator decisions, one at a time.
2005 — 2008
Joined Deloitte after completing the Queen's BCom (Smith School of Business). Earned the Chartered Accountant (CA) designation through the Ontario Institute in 2007. Audit, tax, and capital structure discipline that still anchors how the portfolio is run today.
2008 — 2015
Eight years leading enterprise sales organizations from Director to SVP. Repeatedly handed underperforming books and territories — converted them into top-performing teams through hands-on rebuilds, talent re-grading, and disciplined operating cadence. The same playbook later applied to acquired businesses.
2015 — 2016
Promoted into the CEO seat at Kognitiv Corp — a collaborative commerce, data, and AI platform serving the global travel and leisure industry. Ran the commercial organization end-to-end, then took the chief executive role. The bridge from operator-leader to acquirer-operator.
2017
Acquired the Clinio location network using BDC debt; repaid the bank in ~11 months. The network became AlignWellness.
2023
Started as a go-to-market strategy and execution brand for growth companies. Restarted late 2024 with Jon Inada as co-founder; that early go-to-market work produced the sales models later applied to Scale Health, Calm Joints and Birch Reserve. Today SBG is the value creation and creative unit for the RDGDH portfolio. The under-the-hood view lives at silverbirchgrowth.com.
2024
Clairvoyant Holdings Inc. is the strategic entity for Align’s growth. The network had been cut back and needed fixing. We stood it back up: new leadership and digital systems rebuilt it and grew it from 19 to over 80 active locations in under 18 months. Align is a brick-and-mortar retail network of health and wellness businesses in Canada. Many locations offer physiotherapy on site.
2026
Building Scale Health Network Inc. as co-branded membership hubs on partner sites — a private, invite-only digital health network, launching in the United States soon and pulling Calm Joints into that market. AlignWellness stays the Canadian brick-and-mortar network, run on its own. Brand demand and businesses joining the Align network are being curated now; activation will happen in stages and audience traffic will ramp with a lag; Birch Reserve brokers display and CPC inventory inside Scale Health hubs as they activate. 100M+ customer eyeballs expected in 2027, via Scale Health — a forward plan, not current or guaranteed traffic.
2026
Calm Joints is a 100% digital company under RDGDH (RDG Digital Holdings) in the core stack. It powers patients for Scale Health Network Inc. — digital physio first, then in person through Align locations in Canada and a curated private network of 200+. Scale Health’s United States launch will pull Calm Joints into that market.