Case Studies

Hands on fixing and scaling the businesses.

What we bought, how it started, and how it is going.

Case Study 01 · Two Phases

AlignWellness Growth and the Scale Health Demand Engine

From a forty-location network cut back to five and rebuilt — overhauled at the September 2023 billing trough — to a Canada-wide brick-and-mortar retail network of 80+ health and wellness businesses — then connected into a private brand alliance, post-checkout ad surface, and turnkey storefront powering a zero-CAC demand loop.

Phase 1 · The LedgerPhase 2 · The Cross-Moat MapRead →

Case Study 02 · Store-Level · One Door

AlignWellness · One Door — First Booking to Mature Door

Inside a single partner location: an Ontario gym from first booking to a mature door — 5.4× growth, a five-year term signed at month six, and a service the partner did not have to build.

Phase 1 · The RampPhase 2 · The PartnerRead →

In the Pipeline

Deeper studies coming as the assets reach their public moments.

  • Scale Health · Deeper LookComing after public launch (Fall 2026)