A members-only alliance of North American health & wellness operators — clinics, coaches, creators, supplement brands, and the agencies serving them — pooling buying power, intelligence, and AI-forward playbooks on top of the SBG operating bench.
Operator's Letter · AIforHealth Alliance
Chapter I
Most associations are conferences with a logo. AIforHealth is a buying group, an intelligence layer, and a distribution surface — wrapped in one membership.
AIforHealth is the horizontal layer the rest of the portfolio sits inside of. A private alliance of North American health and wellness operators sharing what is actually working, on infrastructure already built for them.
The operators who join are running clinics, coaching practices, supplement brands, content businesses, and the agencies that serve them. They are exactly the buyers ScaleHealth surfaces into, exactly the operators Silver Birch Growth advises, and exactly the talent pool Reforged hires from.
The alliance turns that overlap into a single membership: shared supplier deals, shared playbooks, shared access to the AI tooling and operating muscle that already runs inside RDG's owned companies.
Chapter II
Members aren't paying for content. They're paying for access to operators who run real businesses every day.
AIforHealth is built on top of Silver Birch Growth — the same operating bench that runs the rest of the portfolio. That is the difference from a trade group.
Members sit alongside the operators running AlignWellness's 70+ clinic footprint, the team behind ScaleHealth's customer activation surfaces, and the SBG advisory network of 120+ senior operators. The playbooks aren't theoretical — they're whatever is being deployed inside the holding company that quarter.
Suppliers reach the alliance on preferred terms because the alliance's clinic network is real, owned, and operating. Member businesses inside and outside the portfolio compound from the same shared infrastructure.
Chapter III
The intelligence layer is the moat. Members see what the rest of the market does not.
The alliance is engineered as a data and intelligence aggregator from day one — supplier terms, operator playbooks, and clinic-network intent signals all flowing into a single members-only layer.
Best-in-class data collection is the design choice. Member supplier deals, AI tooling adoption patterns, and the demand signals coming off the Align clinic network compound inside one private layer that members get to act on first.
Over time that aggregation is the moat. The alliance is worth more to a member than the membership fee because no individual operator could assemble the same picture on their own.
Chapter IV
ScaleHealth · AlignWellness · SBG / ShopDot · Reforged. Four distribution surfaces, one alliance.
The alliance distributes into the rest of the portfolio in four directions at once — ScaleHealth, AlignWellness, Silver Birch Growth (with ShopDot underneath), and Reforged.
ScaleHealth surfaces alliance-vetted offerings into customer journeys across the Align clinic footprint. AlignWellness gives the alliance a real, owned brick-and-mortar surface for testing supplier and product partnerships. SBG and ShopDot route alliance brands and operators into the broader growth network. Reforged plugs into the alliance's hiring and operator gaps.
Each direction reinforces the others. A supplier who joins for ScaleHealth distribution gets the SBG operating advisory; an operator who joins for the playbooks gets first access to the Align supplier deals.
Chapter V
Every new acquisition starts with an alliance relationship. The alliance is the soft entry; ownership is the long edge.
AIforHealth is also the top of the funnel for the rest of the holding company. Almost every new acquisition or partnership conversation begins as an alliance relationship.
Operators who join the alliance get to know how RDG actually runs companies, before any conversation about ownership, partnership, or capital. By the time a deal makes sense, both sides already trust the operating model.
That is the lead-magnet role: a free or low-friction surface that introduces operators to the holding company through value, not through a pitch.
Who Runs It
Founding Principal · AIforHealth Alliance
Built the alliance on top of Silver Birch Growth so members get access to the same operating bench that runs the rest of the portfolio. Designed the data and intelligence layer as the moat — supplier terms, operator playbooks, and clinic-network intent signals compounding inside one private layer.
Deal Tear-Sheet
Not a trade group. The horizontal layer the rest of the portfolio compounds inside.
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