Case Study 02 · Store-Level · One Door
A clinical revenue line the partner never had to build or market.
An Ontario gym, from first booking (February 2024) to mature door — one location in AlignWellness’s partner network, and a service the partner did not have to build.
5.4×
growth, month 1 to July 2026
Month 6
five-year term signed
No build
the partner did not have to stand the service up
The Ramp · February 2024 Launch
First booking to mature door.
The door opened in February 2024. By month six the partner signed a five-year post-ramp term. Through July 2026 the line is 5.4× the first month, and it has grown every year since launch.
No leap of faith was required at signing: the partner watched the service build inside their own four walls for six months first.
Growth of the door
Start
Month 1
Term signed
Month 6
5.4×
Jul ’26
Why This Income Matters · Resilience
Income that carries a business through its worst years.
For a gym, the Align service sits inside a business that is already open: the room, the members, and the front desk are already there. The partner does not stand up a new operation to offer it.
That is what kept host businesses open when times turned bad.
0
Align host businesses that shuttered through COVID
Through the pandemic, not one business hosting an Align clinical line closed its doors for good.
20–25%
of Canadian gyms estimated to have closed permanently due to the pandemic
Fitness Industry Council of Canada estimate; FIC’s own industry survey documented at least 10% of gyms closing between March 2020 and July 2023.
The Partner
A service they did not have to build.
The service runs inside space the gym already has. The partner does not fund a build-out, buy equipment, or stand up a marketing program for it.
Members
Care where they already train.
Members get assessment and treatment on site, so care becomes part of the place they already go.
Take It With You
Download the store-level case study (PDF)
The same one-door story in a shareable, print-ready format.
Partner unnamed by agreement. The growth multiple is for a single door, internally reported and unaudited. Host-business survival through the pandemic is internally reported. Industry closure figures: Fitness Industry Council of Canada — “State of the Industry” survey (Aug 2023, at least 10% of gyms closed Mar 2020–Jul 2023) and FIC estimate of 20–25% permanent closures as reported by Retail Insider (Jan 2025). This page is for information purposes only.