Case Study 02 · Store-Level · One Door
A clinical revenue line the partner never had to build or market.
An Ontario gym, from first booking (February 2024) to mature door — the unit-level economics behind AlignWellness’s partner network, one location at a time.
5.4×
billings growth, month 1 to July 2026
~$71K/yr
annualized clinical billings from this single door
~$49K/yr
the partner's 70% share, annualized — on $0 invested
The Ramp · February 2024 Launch
First booking to mature door.
The door opened at $1.1K in month one. By month six it was billing $4.4K a month — and that was the moment the partner signed a five-year post-ramp term. Through July 2026 the door bills $5.9K a month and has grown every year since launch.
No leap of faith was required at signing: the partner watched the line build inside their own four walls for six months first.
Annualized, that’s ~$71K a year of clinical billings from a single door — and it’s still climbing. The mature book across the network averages $6.7K/mo (~$80K a year) per location, with the network’s top-performing doors running above that average. This door is tracking straight into that range.
Monthly clinical billings
$1.1K
Month 1
$4.4K/mo
Month 6
$5.9K/mo
Jul ’26
Why This Income Matters · Resilience
Income that carries a business through its worst years.
For a gym, the Align share isn’t a bonus — it’s high-margin income set against fixed costs the business is already paying: rent, utilities, front desk. And it puts under-utilized team members to work — kinesiologists already on the floor step into paid clinical hours as physiotherapy assistants, instead of sitting idle between sessions.
That combination — new revenue against costs already sunk — is exactly what keeps a small business alive when times turn bad.
0
Align host businesses that shuttered through COVID
Through the pandemic, not one business hosting an Align clinical line closed its doors for good.
20–25%
of Canadian gyms estimated to have closed permanently due to the pandemic
Fitness Industry Council of Canada estimate; FIC’s own industry survey documented at least 10% of gyms closing between March 2020 and July 2023.
What the Partner Earns
~$4.1K a month — on zero dollars invested.
The partner keeps 70% of billings — roughly $4.1K a month, or ~$49K a year, at the current pace. Physio labour is paid from that share, then earned back by deploying the gym’s own kinesiologists as physiotherapy assistants — a new income line at 40–50%+ net margin.
Partner spend on build-out, equipment and marketing: $0. The service runs inside space the gym already pays for.
What Align Carries
No new management load for the owner.
Align recruits the physios, sets the clinical model, and runs booking, billing and admin. The physio leads care and is on site as needed, not every hour.
Members now get assessment and treatment on-site, so care becomes part of the membership — a stickier gym, not just a rented corner.
Take It With You
Download the store-level case study (PDF)
The same one-door story in a shareable, print-ready format.
Partner unnamed by agreement. Figures are for a single door, internally reported and unaudited, and are consistent with the mature-book range across the AlignWellness partner network. Annualized figures are the July 2026 monthly rate × 12. Host-business survival through the pandemic is internally reported. Industry closure figures: Fitness Industry Council of Canada — “State of the Industry” survey (Aug 2023, at least 10% of gyms closed Mar 2020–Jul 2023) and FIC estimate of 20–25% permanent closures as reported by Retail Insider (Jan 2025). This page is for information purposes only.