← PortfolioScale Health.ca · Pre-Launch Curation

100MM+ monthly page views. Targeted by December 2026.

A private, invite-only digital health network connecting brand audiences to digital care and qualified in-person fulfillment. Birch Reserve brokers advertising and advertising revenue flows to Scale Health. AlignWellness is the exclusive physiotherapy network and initial nucleus. Targeting 100MM+ recurring page views/month by December 2026.

Status · Pre-Launch CurationAudience Plan · 100MM+/MonthTarget Date · December 2026Network · Private · Invite-Only

Operator's Letter · Scale Health

The longer story behind the portfolio tile.

Chapter I

The Surface

Brand demand and clinic supply are being curated together before the network reaches planned scale.

Scale Health is the private network connecting brand audiences to care. It is not a directory: it creates the consumer journey, routes demand, and coordinates digital and physical fulfillment.

Brand demand and clinic supply are being curated now; activation will happen in stages and audience traffic will ramp with a lag. Partner brands stand up hubs on their own sites and bring the first audiences; Scale Health turns those visits into relevant health journeys instead of anonymous traffic.

AlignWellness is the exclusive in-person physiotherapy network and the initial fulfillment nucleus. Scale Health also supports digital fulfillment, then expands the physical network as qualified clinics sign on.

Chapter II

Where Birch Reserve Fits

Silver Birch Growth owns the automated ad-buying brokerage; advertising revenue flows to Scale Health.

Birch Reserve is SBG's automated ad-buying brokerage and recovery-economy media channel: it brokers advertising across the inventory created by brands and activated Scale Health hubs.

Brands and activated hubs create inventory. Birch Reserve brokers advertising to relevant buyers, and advertising revenue flows to Scale Health. Scale routes the consumer journey. Align and the broader clinical network fulfill the care. Commissions, lead generation, network sales, and ad performance attract the next brand and clinic.

Targeting 100MM+ recurring page views/month by December 2026. This is a forward plan, not a current audience claim, contract, or guarantee.

The Demand Surface

How a brand-funded customer becomes a booked patient.

Illustrative partner-brand journey: a customer could move from a post-checkout moment into a relevant care path when the network activates.
Illustrative hand-off at an Align partner location — the intended in-person pathway for a screened, qualified patient rather than a raw lead.
Illustrative clinician console — patient flow, appointment cards, and member directory designed for a future network rollout.

Chapter III

What Is Being Sequenced

A pre-launch curation phase: brand demand and clinic supply are being assembled together.

Scale Health remains in a staged pre-launch phase. The work now is curating brand demand and clinic participation together so that future traffic has qualified fulfillment behind it.

The objective is to build toward Targeting 100MM+ recurring page views/month by December 2026. That is a forward plan, not a live Scale audience, contracted volume, or guarantee.

After Scale Health, Reforged is sequenced for late 2026 — running through the same SBG infrastructure to move overlooked talent into six-figure operator roles inside the portfolio.

Sequenced Launch

How Scale Health was built behind a footprint that already runs.

  1. 2024

    Incubated Inside SBG

    Scale Health scoped inside Silver Birch Growth — the demand surface that ties the portfolio together, sequenced behind the AlignWellness restructure.

  2. 2025

    Brand Demand Curated

    Birch Reserve established inside Silver Birch Growth as its automated ad-buying brokerage and recovery-economy media channel. Brand demand curation begins in parallel with clinic recruitment.

  3. Early 2026

    Clinical Foundation in Place

    AlignWellness provides the active clinical foundation. Brand demand and clinic supply continue to be curated before Scale activation.

  4. 2026

    Curation & Preparation

    Pre-launch work continues across partner hubs, fulfillment design, and qualified clinic participation, building toward the 100MM+ monthly page-view target by December 2026.

  5. Post-Launch

    Reforged Plugs In

    Reforged sequenced for late 2026 onto the same SBG, Scale Health, and Align infrastructure — moving overlooked talent into six-figure operator roles.

Who Runs It

Incubated inside SBG. Operated by the same bench.

Randy Gilling — Founder · Scale Health

Founder · Scale Health

Randy Gilling

Incubated Scale Health inside Silver Birch Growth and created Birch Reserve as SBG's automated ad-buying brokerage. Advertising revenue flows to Scale Health. Sequencing brand demand and clinic recruitment together as the network scales toward the December 2026 page-view target.

Jon Inada — Co-Founder · Scale Health

Co-Founder · Scale Health

Jon Inada

Activates the SBG network of 120+ senior operators behind Scale Health — turning the same brand and operator surface he built at Silver Birch Growth into the demand-side engine for the public launch. Owns the operator-validation filter and the productized offerings (Brand Audit System, Brand Growth Review, Technology Sprint) that Scale Health uses to qualify partners before they touch the Align footprint.

Ecom & Digital Lead · Scale Health

Hiring Now

An open seat. Sequenced like Reforged's founding leader — incubated inside SBG, operating the turnkey drop-store rollout and the post-checkout demand surface across the 80+-location Align network. Talked to operators who've shipped this before.

Deal Tear-Sheet

Scale Health · Tear-Sheet

Status
Launching 2026
Distribution Surface
80+ Partner Locations · 90+ by YE 2026
Activation Model
Post-Checkout · Screened Bookings
Tech Stack
Digital Partner TBA · Scale Turnkey Drop Stores
Monthly Audience Plan
100MM+ Target · December 2026
Ad Brokerage
Birch Reserve · Owned by Silver Birch Growth
In-Person Physio
AlignWellness · Exclusive Network
Customer Reach
1M+ Health Customers
Media Spend
Zero · Brand-Funded Demand
Brand Alliance
AIforHealth · Members-Only

A demand engine built on infrastructure that already runs.