← PortfolioScaleHealth.ca · Launching 2026

1M+ health customers. Zero media spend.

The demand surface that ties the portfolio together — post-checkout bookings, screened appointments, and turnkey storefronts running on top of the AlignWellness footprint.

Launching · 2026Surface · 70+ Align ClinicsActivation · Post-CheckoutReach · 1M+ Customers

Operator's Letter · ScaleHealth

The longer story behind the portfolio tile.

Chapter I

The Surface

Built on top of an already-running 70+ clinic Canadian footprint.

Brands want to be in front of clinicians at the patient moment. Align's footprint is the surface they can't replicate. ScaleHealth makes that surface programmable.

Customers move through ScaleHealth assessments, care journeys, and booking flows that lead back into Align clinics. Bookings are screened. Appointments are qualified. The clinic doesn't get a lead — it gets a patient.

The same surface activates after checkout on partner brand sites: Pier39.ai automation drops customers into a relevant care path, ShopDot-powered turnkey stores let every Align partner sell premium recovery, supplements, and wearables on day one.

Chapter II

Why It's Zero-CAC

Brands fund the acquisition. ScaleHealth qualifies it. Align fulfills it.

ScaleHealth flips the customer acquisition equation: instead of paying media platforms to find patients, partner brands surface ScaleHealth to their existing customers — who convert into the Align flywheel.

The brands get product visibility, practitioner-led credibility, and sell-through inside a private alliance. ScaleHealth gets qualified members and recurring revenue. Align gets booked patients with no media spend.

Cross-promotion runs across the alliance — adjacent, high-intent audiences, more relevant than any generic ad exchange. Demand becomes privately sourced from the same brands ScaleHealth supplies.

The Demand Surface

How a brand-funded customer becomes a booked patient.

Post-checkout on a partner brand site — a customer is dropped into a relevant care path. ScaleHealth turns the moment after purchase into a screened booking.
Hand-off at an Align partner clinic — the front desk receives a screened, qualified patient, not a raw lead. The same surface across 70+ locations.
The clinician console — patient flow, appointment cards, and member directory rolled into one view. Built so the launch is a switch-on, not a build.

Chapter III

What's Coming In 2026

Public launch sequenced after AlignWellness restructure is mature.

ScaleHealth's public launch is staged so the underlying clinic network, brand alliance, and storefront infrastructure are already operating before the demand surface lights up.

By launch, Align is at 90 — 100 locations, the AIforHealth Alliance is in market, and the ShopDot turnkey storefront is deployed across the network. The launch is a switch-on, not a build.

After ScaleHealth, Reforged is sequenced for late 2026 — running through the same SBG infrastructure to move overlooked talent into six-figure operator roles inside the portfolio.

Sequenced Launch

How ScaleHealth was built behind a footprint that already runs.

  1. 2024

    Incubated Inside SBG

    ScaleHealth scoped inside Silver Birch Growth — the demand surface that ties the portfolio together, sequenced behind the AlignWellness restructure.

  2. 2025

    Brand Demand Curated

    Millions in order volume and high-value post-purchase demand curated through SBG partner brands. The post-checkout activation model validated end-to-end.

  3. Early 2026

    Footprint Reaches Scale

    AlignWellness on track for 90 — 100 locations. ShopDot turnkey storefronts deployed across partners. AIforHealth Alliance in market.

  4. 2026

    Public Launch

    ScaleHealth.ca goes live on top of the running stack — screened bookings, post-checkout activation, and brand-funded demand across 70+ clinics.

  5. Post-Launch

    Reforged Plugs In

    Reforged sequenced for late 2026 onto the same SBG, ScaleHealth, and Align infrastructure — moving overlooked talent into six-figure operator roles.

Who Runs It

Incubated inside SBG. Operated by the same bench.

Randy Gilling — Founder · ScaleHealth

Founder · ScaleHealth

Randy Gilling

Incubated ScaleHealth inside Silver Birch Growth — curating millions in order volume and high-value post-purchase customer demand from partner brands. Sequencing the public launch onto the AlignWellness footprint and the AIforHealth Alliance so the surface is already operating before it goes live.

Jon Inada — Co-Founder · ScaleHealth

Co-Founder · ScaleHealth

Jon Inada

Activates the SBG network of 120+ senior operators behind ScaleHealth — turning the same brand and operator surface he built at Silver Birch Growth into the demand-side engine for the public launch. Owns the operator-validation filter and the productized offerings (Brand Audit System, Brand Growth Review, Technology Sprint) that ScaleHealth uses to qualify partners before they touch the Align footprint.

Ecom & Digital Lead · ScaleHealth

Hiring Now

An open seat. Sequenced like Reforged's founding leader — incubated inside SBG, operating the ShopDot turnkey storefront rollout and the post-checkout demand surface across 70+ Align clinics. Talked to operators who've shipped this before.

Deal Tear-Sheet

ScaleHealth · Tear-Sheet

Status
Launching 2026
Distribution Surface
70+ Align Clinics · Canada-wide
Activation Model
Post-Checkout · Screened Bookings
Tech Stack
Pier39.ai · ShopDot Turnkey Stores
Customer Reach
1M+ Health Customers
Media Spend
Zero · Brand-Funded Demand
Brand Alliance
AIforHealth · Members-Only

A demand engine built on infrastructure that already runs.